Ryan Pitylak Viral Marketing Blog

JC Penny withdrew support for an undressing video that went viral this year.  This is exactly the reason why brands like JC Penny can’t reach a younger generation, because they’re not willing to allow their brand to become vulnerable by actually connecting with a younger audience.

Well, viral marketing isn’t for every company, but if you’re really trying to reach a younger demographic, then you can’t worry about videos created by third parties.  The ad wasn’t even about JC Penny, but they made things a lot worse for themselves by getting involved.

Bluetooth + Cellphone + Popcorn =? Viral by Ryan Pitylak

I wrote about the viral marketing video by Bluetooth that took a common fear (cell phone waves killing your brain) and spun it around to sell their product.  This is a great way to sell a product, especially considering how much traction the video received online.

Creating these unique videos takes creative talent, but ideally, you can distribute them on a low budget.  Creating good videos can be costly, but the overall cost is very low compared to normal advertising vehicles.