Ryan Pitylak Viral Marketing Blog

JC Penny withdrew support for an undressing video that went viral this year.  This is exactly the reason why brands like JC Penny can’t reach a younger generation, because they’re not willing to allow their brand to become vulnerable by actually connecting with a younger audience.

Well, viral marketing isn’t for every company, but if you’re really trying to reach a younger demographic, then you can’t worry about videos created by third parties.  The ad wasn’t even about JC Penny, but they made things a lot worse for themselves by getting involved.