Ryan Pitylak on the Olympics - Viral Marketing
The Olympics are a great example of an activity that spreads extremely virally. BrandWeek wrote about the number of page views NBC received due to the major olympic activities, such as Michael Phelps gold metal winning streak.
Viral marketing doesn’t have to be purposeful or orchestrated. There are many instances where viral marketing spreads naturally due to the value of the programming, and the olympics certainly meet that criteria.
Tags: olympics, ryan pitylak