Comments on: Viral Marketing for Web 2.0 Services by Ryan Pitylak http://www.ryanpitylak.org/2008/07/31/viral-marketing-for-web-20-services-by-ryan-pitylak/ Viral Marketing News, Techniques, and Examples Sat, 31 Jul 2010 14:04:16 +0000 http://wordpress.org/?v=2.5.1 By: admin http://www.ryanpitylak.org/2008/07/31/viral-marketing-for-web-20-services-by-ryan-pitylak/#comment-6 admin Wed, 20 Aug 2008 22:34:22 +0000 http://www.ryanpitylak.org/?p=9#comment-6 Great analysis Josh. Add on some sticky site factors to ensure that those referred people become members, and you'll have the perfect recipe for a successful site. Great analysis Josh. Add on some sticky site factors to ensure that those referred people become members, and you’ll have the perfect recipe for a successful site.

]]> By: Joshua Baer http://www.ryanpitylak.org/2008/07/31/viral-marketing-for-web-20-services-by-ryan-pitylak/#comment-5 Joshua Baer Fri, 01 Aug 2008 12:30:21 +0000 http://www.ryanpitylak.org/?p=9#comment-5 Mike Maples, Jr. gave me a good explanation of viral marketing a while back. He talked about it terms of a "host" and then how others get "infected". There needs to be a way for the virus to be transmitted naturally without having to incentivize the user with points or rewards. One of the first examples of viral marketing was Hotmail. At the bottom of every email it said, "Get free web based email from Hotmail.com" (or something like that). No one had to intentionally or explicitly tell other people about it - the act of using it as designed (sending email to other people) caused the message to spread. eVite is another great example - in order to use eVite to manage an event, you put in the emails of all your invitees and they get an email from eVite that drives them back to the eVite site. Mike Maples, Jr. gave me a good explanation of viral marketing a while back. He talked about it terms of a “host” and then how others get “infected”. There needs to be a way for the virus to be transmitted naturally without having to incentivize the user with points or rewards.

One of the first examples of viral marketing was Hotmail. At the bottom of every email it said, “Get free web based email from Hotmail.com” (or something like that). No one had to intentionally or explicitly tell other people about it - the act of using it as designed (sending email to other people) caused the message to spread. eVite is another great example - in order to use eVite to manage an event, you put in the emails of all your invitees and they get an email from eVite that drives them back to the eVite site.

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