Dark Knight goes Viral by Ryan Pitylak
The Dark Knight is a huge success. Not only was it a superb performance by Keith Ledger, who played the joker, it had all of the makings for a viral marketing success.
Fans were given the opportunity to create their own online space where the joker still roams Gotham City. This engagement helps create brand awareness, because people associate with the brand (in this case, the Dark Knight).
Fans could also view trailers of The Dark Knight on websites months before the movie was released, but that’s not too compelling, as most movies let fans see trailers months in advance online.
Traditional viral marketing comes into play when people rave and review about the movie, tell their friends, which all result in sold out shows.
Ryan Pitylak’s Viral Marketing Blog discusses viral marketing trends and techniques.