Bluetooth Advertising to your Cell Phone
If you didn’t think it was coming, well, you were wrong. Bluetooth advertising is real, and it’s being tested in India right now. IndiaTimes wrote, “Step into a mall or temple, and your mobile complements its surroundings with local ads, special offers, merchandise, directions, aarti timings and what have you. All you need is to switch on the cell and ‘bluecasting’ takes over.”
However, I feel that it’ll take some time before bluecasting (advertising to cell phones through bluetooth) will be accepted here. You’ll need to add significant personalization before people will really feel like they’re receiving the benefit from the push advertising.
Ryan Pitylak provides viral marketing services for companies.